Pre-sales are probably the second most important forms of film financing after government tax credits but what are they? Basically, the production company sells certain distribution rights before producing the project.
Some production companies will even make a profit before their film is created. A perfect example of this is when Quentin Tarintino made Pulp Fiction. He was able to sell the international distribution rights for more money than the actual film’s budget. Meaning they ensured the film made money before they even started shooting it, and that is not to say how much money the production company made from the North American (Canada and U.S.) sales which are considered non-international distribution rights.
Pre-sales are often a bet from the buying distribution company that the film will be worth a lot more once produced. They make their calculated bet on pre-buying distribution rights based on the script, budget, genre, and reputation of the director and other above the line talent attached. A buying distributor will also make a bet on a project if they know there’s a large built-in fanbase.
For our early films, Bellatorem will also be taking advantage of doing pre-sales in order to increase the size of our budget on projects we deem worthwhile. By bringing a passionate Bellatorem fan base and a motivated Bellatorem influencer team we will be able to negotiate better pre-sales than movies with just great talent and a great script.